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Search Engine Ranking and Optimisation...
SEARCH
ENGINE RANKING - INTERNET, WEB SITE PROMOTION
Happy
Hour's Search Engine Ranking Service helps you
to take those top search engine rankings!
Happy
Hour Web Solutions, from our location in Bristol, UK, offer
a fully comprehensive search engine ranking and internet promotion
service, with an excellent track record (clients at No.1 positions
on Google for major search terms). Please click the star button
to the right for more details.
About
Search Engines and Attaining High Positions
Search
engine ranking is as sounds, getting sites ranked highly on
search engines. If you do a search on Google or Yahoo for instance,
the sites listed first have all been optimised to appear more
'attractive' to the search engines. If a web site is submitted
to a search engine's database, that search engine will then
look at the site (either by an automated program or manually
by an employee of the search engine company, depending on the
particular engine) and rank that site according to the relevance
of the phrase used in the search. Having the right frequency
of keyword phrases and hidden 'tags' is how they determine how
relevant that site will be, and what position on the search
results it should have.
Here
are some fact's on Search Engine Ranking:
- Search
engines are used by over 85% of all Internet users
- Approx.
40% of all online purchases are attributed to users from
the major search engines.
- Every
search engine has it's own criteria by which they judge
the ranking positions in their index.
- The
major search engines take about 4-8 weeks to index sites
once submitted to them.
- The
major search engines are very competitive, once you have
attained a high ranking, regular resubmissions and constant
revamping of the keywords are required to stay ahead of
the game.
- To
get web traffic of any worth, you will want you site to
appear on search engines for the right keywords and search
terms. This takes research and patience, and is dependant
partly upon the site design.
- By
submitting your site to 3000+ search engines, as some marketing
companies claim to do, you will not get any extra traffic
of significance or value. There are only about 15 search
engines of any worth, the rest are small directories and
link sites that rotate their listings, sometimes a quickly
as every 24 hours.
- I
have a good domain name, that will get me traffic from search
engines. It helps, but the hidden 'keyword' tags are
much more crucial.
- Simlpy
submitting a site to search engines is of no relevance,
unless that site has been optimised at a design level to
ensure it will hit the right 'search terms' and follows
all the rules of Search Engine Ranking.
That's
why at Happy hour, we like to consult with a client and assess
each site individually to gauge the level of optimisation required.
To
achieve good search engine ranking your web pages should be
constructed in a way that feeds the search engines important
information about your site, in just the right places and in
just the right quantity. We use sophisticated tools to specify
which search terms will return maximum results, and manipulate
the pages to reflect this, while staying within the guidelines
laid down by the individual search engines. In this way we can
achieve the right balance to hit the top positions for your
most relevant search terms.
A
Word of Warning
There
is no easy and quick way to getting ranked on search engines.
Submitting your site is of no use if the Search Engines rank
it at position 229!! It takes time and hard work, just like
anything worthwhile.
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